Apparently, Cheez-It Opened A Pitstop In Palm Springs, CA | Automotiv

Apparently, Cheez-It Opened A Pitstop In Palm Springs, CA | Automotiv

We’re not going to faux that Cheez-Its are a flowery, high-end snack. While you’re craving a crunchy, savory snack, they hit the spot, however they’re not precisely the sort of factor you’d serve at a cocktail party. They’re the sort of snack you eat manner an excessive amount of of and should get full on however aren’t ever actually glad after consuming. And but we nonetheless love them. However can we love them sufficient to go to a Cheez-It-branded pitstop?

Not too long ago, the Kitchn headed out to Palm Springs, California to go to the primary (and solely) Cheez-It pitstop. In response to the corporate, it’s allegedly “an absurdly scrumptious desert vacation spot designed for road-trippers and adventure-seeking Cheez-It superfans.” Are there actually sufficient Cheez-It superfans on the market to help an absurdly scrumptious desert vacation spot? We’re undecided, however apparently, Cheez-It thought so. And we’re now writing about it, so apparently they have been on to one thing.

There may be, after all, a cowboy mascot holding a Cheez-It fuel pump. As a result of how will you construct a desert attraction with out a big cowboy to usher in the guests? However don’t fear, the Kitchn confirms that there’s additionally an precise pump that dumps baggage of Cheez-Its into your automobile so you may snack to your coronary heart’s content material.

At its coronary heart, the Cheez-It pitstop continues to be a advertising and marketing ploy, so it isn’t shocking to listen to that the within is stocked with not simply Cheez-Its but additionally loads of branded merchandise. And there’s additionally a spot to style totally different flavors of Cheez-Its so that you don’t have to purchase each field within the retailer to determine which one is your favourite.

When you have been able to plan a street journey to go to the flowery Cheez-It reward store, now we have some dangerous information. The pitstop was apparently solely open quickly and is already closed down. However you by no means know. It might nonetheless come again sooner or later. And if it does, perhaps we’ll discover the time to ship somebody to test it out.

Cheez it 🧀 replenish cease Palm Desert Joshua Tree 😋 coming!!! 6/5/2023

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