In the event you personal an older automobile, you understand it’s a simply matter of time earlier than a half breaks. When that occurs, you possibly can head to your native auto components retailer and fork over a hefty sum to purchase a substitute water pump or whatnot. Or, you possibly can pay a lot much less on-line. It’s principally an unwritten rule that purchasing components on the web is cheaper, and RockAuto is likely one of the websites I usually cross-shop once I don’t need to pay ECS Tuning or Pelican Elements costs.
RockAuto sort of, nicely… rocks for getting cheap components, however there’s a method to sport the market even additional, and I don’t suppose sufficient folks learn about it. Most likely as a result of it’s hidden behind an “RSS” button, which nearly nobody goes to click on on in 2023. That’s an historical acronym that stands for “Actually Easy Syndication,” and it’s how netizens used to arrange RSS feeds.
I gained’t get into the weeds right here, since RSS feeds are largely gone from the world large net as we’ve come to realize it, however establishing feeds was a means of curating the web earlier than search engine algorithms took over the world. That’s neither right here nor there, as a result of we’re right here for reasonable components, and, boy, are there low cost components to be discovered on RockAuto’s RSS feeds for any given make and mannequin.
All you need to do is go to the location as in the event you’re going to purchase a substitute half. In the event you’re unfamiliar with the location, don’t fear. RockAuto appears extra like a catalog from a components retailer terminal fairly than a contemporary net retailer, however navigating to the RSS feed part is easy: simply click on on a make, reminiscent of BMW, then click on on the yr and mannequin and, lastly, on the engine’s specification of your automobile.
Do you see that orange button on the suitable that reads RSS? Click on on that, and also you’ll land on a web page that claims “RSS Feeds Accessible in your…” adopted by your particular make and mannequin. There are two choices on both aspect of a dividing line that learn “In search of that Half No one Has?” and “Love a Cut price?”

You’ll discover that slightly below these choices there are extra remnants of the previous web, like a wacky Yahoo! button and MSN button, full with a colourful butterfly. Again on the high of the web page, you’ll see one other orange RSS button subsequent to a HTML button. Click on on the blue HTML button subsequent to the phrase “cut price.”
You must have landed on a web page with a pink banner up high. RockAuto loves to paint code, it appears, however you’ll know you’re on the suitable web page as a result of it says “Wholesaler Closeout Elements” on the high. That’s it! Welcome to the sale part of the sale part of the web — so far as auto components are involved.
There, you’ll discover components that price lower than a meal out of your favourite quick meals place, and positively a lot lower than the price of comparable components from the components retailer. We’re speaking water pumps for $20 bucks (generally), or management arms that price $14.99. It depends upon your each day driver, but it surely’s normally a great way to attain low cost components that you could be not want instantly, however will in all probability want in some unspecified time in the future. Provided that the common age of vehicles is steadily rising within the U.S., it’s possible that extra of us can use a stash of substitute components. And that stash was there all alongside, simply hiding behind a button that few folks would have clicked.
