Rivian Won’t Join The EV Price War Anytime Soon | Automotiv

Rivian Won’t Join The EV Price War Anytime Soon | Automotiv

Comfortable Wednesday! It’s August 9, 2023, and that is The Morning Shift, your day by day roundup of the highest automotive headlines from all over the world, in a single place. Listed below are all of the necessary tales it’s good to know right this moment.

1st Gear: Don’t Financial institution On A Rivian Value Minimize

Ever since Tesla began slashing costs for its electrical automobiles, carmakers all over the world have been following go well with, sparking one thing of a worth struggle amongst EVs. Following within the footsteps of Tesla, Ford slashed costs of its Mustang Mach-E and Lucid introduced cuts for its Air sedan. However now there’s one EV startup that gained’t be taking Tesla’s lead: Rivian.

In line with firm boss RJ Scaringe, demand for the automaker’s electrical pickup and SUV is “sturdy” and Rivian sees no want to chop its costs anytime quickly. Reported by Automotive Information, the corporate boss mentioned he feels “very assured within the continued backlog,” Rivian faces, which presently leads by 2024. The positioning experiences:

“We take a really methodical and considerate strategy to how we take a look at our car pricing,” Scaringe mentioned, pointing to car configurations that may considerably elevate or decrease the value, making a broad worth band for the R1 merchandise.

“As we take into consideration the positioning of the product, the capabilities of the product — on-road, off-road, dynamically — and the characteristic set that’s within the automobiles, we really feel fairly comfy with the positioning of what we’ve accomplished,” Scaringe mentioned in response to an analyst query about price-cutting.

Because it stands, the automaker’s fashions presently begin at $74,800 for the R1T pickup truck, and $79,800 for the R1S SUV.

With costs set at this degree for the foreseeable, the EV startup has raised its projections for 2023, when it expects to provide 52,000 automobiles over the course of the 12 months. That’s up from the 50,000 models it projected earlier this 12 months.

2nd Gear: UAW Trashes Stellantis’ Newest Supply

The United Auto Employees is presently caught up in bargaining between the massive three automakers because it fights for a brand new contract for staff at vegetation throughout the U.S. After outlining its ambitions for the talks final week, which included pay rises throughout the board and a change to a four-day working week.

However now, union boss Shawn Fain has shared the response from Jeep proprietor Stellantis, which it’s secure to say he isn’t all too impressed with. As reported by the Detroit Free Press, Fain has taken the contract proposals from the Chrysler and Dodge proprietor and thrown them into the trash. The positioning experiences:

Fain, a populist chief elected by members in January, hosted a “particular bargaining replace” to voice anger about Stellantis and warn the opposite Detroit Three automakers within the midst of negotiating a four-year labor contract.

Fain mentioned Stellantis appears disinterested in addressing wage disparities amongst manufacturing facility staff.

“Stellantis isn’t listening,” he mentioned. “Stellantis is aware of our members deserve extra.”

In an replace to union members streamed stay on Fb, Fain defined that Stellantis refused to “take severely” UAW calls for. As a substitute, it got here to the desk and proposed cuts to medical protection, diminished trip days for some staff, expanded its capacity to drive staff into time beyond regulation, and minimize 401(ok) contributions. Not good.

The UAW contract with Ford, GM and Stellantis expires on September 14, so there’s nonetheless time for the events to achieve a center floor. However this feels like a rocky begin for certain.

third Gear: Issues Don’t Look Good At Lyft

Bear in mind just a few years in the past when everybody was speaking about how nice it was that Airbnb didn’t personal any vacation properties, WeWork didn’t have a single workplace to its identify and corporations like Lyft and Uber didn’t personal any taxis? Properly now, the struggles of those companies are plain to see.

At ride-sharing app Lyft, traders have new doubts concerning the firm’s future because it chases to compete with arch rival Uber. In a brand new report from Reuters, the positioning warned that shares have dropped seven % after the corporate introduced it was targeted on “aggressive pricing to achieve market share,” which Reuters claimed might “muddy its path to profitability.” The positioning experiences:

“Whereas Lyft seems to be regaining floor with a extra aggressive providing, the revenue outlook within the out-years stays murky,” mentioned BTIG analyst Jake Fuller.

Uber (UBER.N) mentioned final week that its rider volumes had been again to pre-pandemic ranges in North America on an industry-wide demand uptick attributable to a gradual return to work and journey demand.

In the meantime, Lyft’s pricing technique, which rendered common per-mile fare to be 10% decrease compared with final 12 months, helped the variety of energetic riders on the platform develop about 8% within the quarter.

What’s extra, the report warns that Lyft hasn’t managed to diversify its enterprise in the identical approach that Uber has, which additionally affords freight choices and meals supply in addition to its signature taxi service. In its again pocket, Lyft has its scooters and bikes unit, however in New York the way forward for its cope with the CitiBike scheme can also be trying rocky.

After the drop in share worth because of the information, Lyft shares now sit at round $11.

4th Gear: Issues Do Look Good At Honda

But when Lyft is the dangerous information bear right this moment, issues are trying significantly better for Honda, which simply posted a 78 % rise in quarterly earnings.

In line with Reuters, the Japanese automaker mentioned its working revenue reached 394.4 billion yen ($2.76 billion) for the three-month interval by June 2023. The rise was attributed to elevated gross sales within the North American market and a weaker yen. Reuters experiences:

Like different automakers, Honda mentioned it benefited from sturdy gross sales to retail prospects in the important thing U.S. market, posting a 44.7% year-on-year leap to 347,000 models, because the affect of post-pandemic disruptions within the provide of components and chips eases.

That contrasted sharply with a steep 5% drop in gross sales in China to 309,000 automobiles that Honda reported for the quarter, confronted with rising native competitors and a fast shift to electrical automobiles on the earth’s greatest automobile market.

Regardless of dealing with challenges in China, Honda maintained its forecast for the 12 months, together with a focused working revenue of 1.0 trillion yen – which is about $7 billion.

Reverse: Manner To Make An Exit

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