Should you’ve set foot on-line over the previous couple weeks, you might have seen the web’s new favourite vogue model: Lockheed Martin. Sure, that Lockheed Martin, the one which has to discuss struggle crimes in its SEC filings, is now what the best-dressed folks in South Korea are repping on their mountain climbing pants, hoodies, and trucker jackets. For a mere 100-ish {dollars} (relying on the merchandise), you too may deck your self out in techwear from the identical firm that makes the F35 — and the garments may even work! A minimum of, they’ll’t be put collectively worse than the jet is.
However whereas the clothes could bear Lockheed logos and Lockheed jets, it isn’t actually made by Lockheed Martin. It comes from an organization known as Doojin Yanghang in South Korea, which licensed the Lockheed title and imagery in hopes of competing with streetwear from CNN and Yale. Briefly, the South Korean vogue market is wild, and I find it irresistible.
Doojin Yanghang started the collaboration again in Might, in response to South Korean outlet Attire Information (translated by way of Google). The corporate was already within the vogue enterprise, manufacturing Guess denims, however appears to have needed to play within the “Korean vogue manufacturers utilizing logos which have completely no relation to something” fad. Like I stated: The South Korean vogue market guidelines.
The Lockheed/Doojin collab itself isn’t only a few logos slapped on some Hanes Beefy Tees, both — the jackets, shirts, pants, and luggage are all stable techwear or gorpcore choices. Should you want roughly a million pockets to hold all of your little snacks on a day hike, Lockheed Martin has you lined. It’s a a lot simpler answer to develop than STOVL, because it seems.
Should you want some stable fall attire, Lockheed Martin could — extremely — be the spot for you. Simply hope that your order ships on an Airbus as an alternative. That manner, it would really get to you.