Buick is in a very bizarre place proper now. Its lineup typically has enticing designs, nevertheless it additionally solely affords a couple of fashions, and none of them actually stand out nicely sufficient of their lessons to provide individuals a strong motive to purchase them over the competitors. You most likely wouldn’t hate driving one, however would you find it irresistible? Most likely not. Which will change, although, with the introduction of the 2024 Buick Envision.
Buick hasn’t totally revealed the 2024 Envision but, nevertheless it has launched the above picture, exhibiting off a comparatively enticing exterior design. Is it attractive sufficient to purchase on appears alone like a few of Genesis’s choices? Not precisely. However total, we just like the path that Buick goes in with its design language.

The larger announcement, although, is that the Envision might be supplied with Normal Motors’ Tremendous Cruise superior driver-assistance system. It’s probably the greatest, if not one of the best, driver help programs you’ll be able to presently get, and the choice so as to add it to the Buick Envision would possibly truly make the brand new Envision price contemplating for extra individuals.
At present, Tremendous Cruise is out there on most Cadillacs, a handful of Chevrolets and some GMCs. However till now, you couldn’t get it on a Buick. General, GM has been fairly gradual to roll out Tremendous Cruise, however we’ll take gradual and cautious over Tesla’s “transfer quick and kill individuals” strategy to superior driver-assistance options.
Are hundreds of thousands of individuals going to flock to Buick sellers the day the Envision goes on sale to order one merely to get entry to Tremendous Cruise? Most likely not. However now that it’s an possibility, it does give the Envision one thing that its competitors can’t match, and there’s no means that’s going to harm it within the gross sales division even when it’s solely accessible on dearer trims.